About our Company:
LemFi (YC S21, Series A) is a financial technology company reshaping how the diaspora community in North America, Europe and the United Kingdom move their money globally.
We build products and services that allow our customers to send, receive, manage and do more with their money in one app. We are 1 Million Customers and more strong, come join us to help build the future of financial services for immigrants across the globe.
Who you are:
You are a driven sales and marketing professional who thrives in a fast-paced environment, skilled at building partnerships and closing deals. At LemFi, your ability to connect with the UK-Nigerian community, negotiate event partnerships, and lead marketing activations will drive growth. You are adaptable, results-oriented, and ready to collaborate across teams to achieve marketing and business goals.
Job Summary:
The Sales and Marketing Associate role at LemFi is a strategic position requiring 2-4 years of experience in sales or marketing, with a strong understanding of event marketing, branding, and partnerships.
As a key player in our UK team, you'll champion lead generation, marketing activations, close brand partnerships, and engage with the UK-Nigerian community to drive growth. You'll manage events, out-of-home advertising, influencer relationships, and support integrated campaigns.
The ideal candidate is results-driven, passionate about sales and marketing, and committed to expanding our reach and customer base across the UK.
Responsibilities are as follows:
- Negotiate and close brand partnerships with relevant stakeholders
- Actively lead weekly marketing activations to drive conversions e.g. events, Nigerian businesses, churches, restaurants, e.t.c.
- Plan and execute brand-led events to boost brand awareness, conversion and local partnerships.
- Execute and manage out-of-home advertising campaigns for African businesses within the city
- Manage meaningful relationships with community leaders; you will also be recruiting and leading a team of community and student ambassadors to promote LemFi
- Manage Nigerian influencers to enhance local marketing.
- Conduct market research to identify trends and opportunities.
- Collaborate with internal teams on integrated campaigns.
- Support cross-functional marketing and business goals.
Requirements:
- A degree in marketing or sales is preferred but not required;
- Candidates must reside in London, Manchester, Cardiff or Birmingham.
- 2 - 4 years’ experience in a sales or marketing role; events marketing experience is a plus
- Comprehensive knowledge of lead generation, event partnerships, branding and advertising.
- Excellent writing and people management skills;
- A self-starter with the ability to work in a rapidly changing business and regulatory environment.
- A strong network in the UK-Nigerian community is a plus.
- Goal: The goal for this role is to grow our reach in the UK, particularly Nigerians. To drive activations and other engagements that would lead to an increase in new users signed up and transacting in the UK.